Don't guess with your health.
MEDICAL FACT
9 out of 10 makeup products are contaminated with bacteria including E.coli and Staphylococcus
Source: Journal of Applied Microbiology, 2019
Join 10,000+ who've upgraded their beauty hygiene
THE COMMERCIAL INSIGHT
You've been told to trust the packaging. But what you can't see is costing you.
Premium Serum
$85 • Opened 8 months ago
Elegant packaging, premium feel
Trusted brand, dermatologist-tested
Clear serum, no visible changes
You apply it daily without concern
"It looks fine, smells fine, and I paid $85 for it. Why would I throw it away?"
The difference between what you see and what exists is the gap EyeVida fills. Stop guessing. Start tracking.
How to tell if your mascara is expired? When makeup and skincare cross their safe-use date, they become breeding grounds for dangerous bacteria. This isn't about organization—it's about preventing eye infections and skin contamination.
make-up products contaminated
A 2019 study revealed contamination with E.coli, staphylococcus, and fungi
of mascara tubes
harbor harmful bacteria after 3 months of use
average product use
Most products are used 3-6 months past their safe date
Your premium skincare isn't sealed. Your eye cream isn't sterile after first use. Your makeup brushes transfer bacteria daily. And that "6M" symbol on the back? It's a suggestion, not a safety guarantee.
You wouldn't eat expired food. Why risk your face?
Causes serious conditions like cellulitis and necrotising fasciitis
Causes boils, blisters, and impetigo
Can lead to persistent facial rashes
These aren't rare occurrences. A 2019 study found 9 out of 10 make-up products contaminated with these bacteria.
EyeVida stickers are the professional-grade solution for tracking product freshness. Born from ophthalmology, trusted by dermatologists, designed for anyone who values safety over guesswork.
Product visualization
Answer 5 questions to assess your routine against Dr. Barnett's eye safety standards
Elegant envelope containing specialized tracking stickers for your entire beauty routine
THE EYEVIDA PROTOCOL
Medical Teal 3-Month
Eye area products
Medical Teal 6-Month
Face products
Safety Coral Eye Marker
Ocular risk alert
Semi-circular design • Pale cream/beige • Tamper-evident
120 specialized stickers in elegant envelope • Full routine coverage for 6-12 months
Free shipping on all orders over $25 • Ships within 2 business days
DEVELOPED BY EXPERTS
OD, FAAO, FSLS, FBCLA
World-renowned key opinion leader and principal optometrist at the UC Davis Eye Center. Expert in ocular surface health and wellness with decades of clinical experience in preventive eye care.
"As an optometrist, I see the complications of contaminated makeup daily. EyeVida is the simple, preventive protocol every patient needs to ensure their beauty routine doesn't compromise their ocular health."
Clinical evidence of makeup-related eye infections
Gap in consumer product safety awareness
Need for medical-grade preventive protocols
Commitment to ocular surface health education
Ready to follow Dr. Barnett's protocol?
Shop the ProtocolDr. Barnett explains why eye products demand the highest safety standards
The ocular surface has the thinnest, most permeable tissue in the body—making it uniquely susceptible to bacterial invasion from contaminated products.
Mascara wands and eyeliner pencils make direct contact with the lash line and waterline, transferring bacteria directly to the eye's mucous membranes.
Unlike skin with its protective barrier, the eye relies solely on tears for defense— which can be overwhelmed by high bacterial loads from expired products.
Eye products become contaminated faster than other cosmetics due to constant moisture exposure and repeated contact with the bacteria-rich ocular environment.
"In 30 years of practice, I've seen countless preventable eye infections traced back to contaminated mascara and eyeliner. The ocular area isn't just 'another part of your beauty routine'—it requires medical-grade hygiene standards. That's why I created the EyeVida Protocol."
The 3-month replacement protocol for eye products isn't arbitrary—it's based on peer-reviewed microbiology research showing exponential bacterial growth after 90 days of use.